YVRA

After a journalistic career in which he traveled around the world over 36 times, he had one dream unfulfilled: instead of writing about perfumers he wanted to create his own.

Famous perfumers, including Jean-Claude Ellena of Hermès and François Demachy of Dior and Acqua di Parma, encouraged him to develop his own fragrance. The stimulus of two famous perfumers resulted in Yvo’s first creation of YVRA 1958 l’Essence de l’Essence.

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